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“Gapchinska: Supplier of Happiness” Brand (License)

  • Buyers are willing to pay for goods under the brand name GAPCHINSKA +30% higher prise
  • 60% of the target audience like GAPCHINSKA

Values:

  • shhastya
    Happiness
  • nizhnist
    Tenderness
  • mriyi
    Dreams
  • lyubov
    Love
  • turbota
    Care

The core target audience:

celevaya_young_adult_women

women 20-40

Fan group:

celevaya_adult_men_women

men buy for women

Additional consumer audience::

celevaya_infant

infants, girls 14-19 y.o.

4 года на рынке

6 years

on the market

400 sku

1300+ SKU

30 лицензиатов

30+ licensees in Ukraine

country

Officially

represented

in 11 countries

preymushhestva_3

56 %
of Ukrainians bought or received GAPCHINSKA gifts

icon-soc

216 000+

followers on social networks

Top brand

In FOOD, DECORATION, COSMETICS, CLOTHES, ACCESSORIES, STATIONERY categories

Anytime upgrade

2016 – New Year sticker pack on Viber,

long-term charity project

“Watsons Angels”

2017 – Innovative marketing

campaign “Give happiness”,

long-term charity

project “Angels “Watsons Angels”,

extension of the brand content platform

2018 – 360 marketing campaign,

online and offline promotional campaigns

2019 – Collaboration with stars,

online projects

Constant license program extension. Regular design material update.

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