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“Gapchinska: Supplier of Happiness” Brand (License)

  • Buyers are willing to pay for goods under the brand name GAPCHINSKA +30% higher prise as compared with the similar goods unbranded
  • 216 000+ followers in social networks

Values:

  • shhastya
    Happiness
  • nizhnist
    Tenderness
  • mriyi
    Dreams
  • lyubov
    Love
  • turbota
    Care

The core target audience:

celevaya__18+_women

women 18-35

Fan group:

celevaya__menandwomen

men buy for women

Additional consumer audience::

celevaya__infant

infants, girls

гапа1.

5 years

on the market

гапа3

1000+ SKU

гапа2

30+ licensees

country

Officially

represented

in 11 countries

brand-licensing-europe

Annual participation

in Brand Licensing Europe

in London (Great Britain)

licensing-expo

Annual participationin exhibitions,

Licensing Expo

in Las Vegas (USA)

Top brand

In FOOD, DECORATION, COSMETICS, CLOTHES, ACCESSORIES, STATIONERY categories

Anytime upgrade

2016 – New Year sticker pack on Viber,

long-term charity project

“Watsons Angels”

2017 – Innovative marketing

campaign “Give happiness”,

long-term charity

project “Angels “Watsons Angels”,

extension of the brand content platform

2018 – 360 marketing campaign,

online and offline promotional campaigns

2019 – Collaboration with stars,

online projects

Constant license program extension. Regular design material update.

OUR CASES

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