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“Masha and the Bear” Brand (License)

  • 100% awareness among preschoolers in Ukraine
  • 95% of Ukrainian girls aged 3-6 years like Masha and the Bear in Ukraine

Values:

  • radist
    Joy
  • aktyvnist
    Activity
  • dopytlyvist
    Curiosity
  • druzhba
    Friendship

The core target audience:

celevaya_children_2-6

2-7 children

Fan group:

celevaya_girls_6-12

7-9 girls
2-7 children

Additional consumer audience::

celevaya_infant

infants

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8.8 million followers

on social networks

підписників українського Youtube каналу

№1 «YouTube-video»
2017 in Ukraine (series “Sleep, my joy, sleep!”)

1 достижение

The series is translated into

35 languages

машаМедведТВ

1.2 Billion

views of the Ukrainian
YouTube channel

#1 бренд для дошкільнят

MashaMedvedTV is in the
Top 3

favorite brand in Europe
(BrandTrends 2017)

машаМедведТВ

31 BILLION
views of the official YouTube
channels in the world

Top brand

In the FOOD, DRINKS, TOYS, CLOTHES categories

Anytime upgrade

2016 – New series of the cartoon,

Christmas tree lighting ceremony

in the Gulliver Shopping Mall

2017 – New series of the cartoon,

the official theatrical show

“Masha and the Bear”,

game localization

2018 – New series of the cartoon,

new design materials,

promotional collaboration

with leading companies

2019 – New series of the cartoon,

new design materials

Constant license program extension. Regular design material update.

OUR CASES

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