To become successful, a product should be distinguished in the market among other competitors and become recognizable for consumers. This problem can be solved by branding.
However, brand development is a long, cost and difficult process.
As the market sets a frantic pace, you have to not only keep up with competitors, but be always a step ahead. And all this shall be done within a limited budget and unstable situation in the country. What have we got is that competition is already today, brand is needed yesterday and the budget for research, brand development and promotion is absent or insufficient for the competition with market leaders or the quick knowledge and loyalty building.
In this case you should turn to international experience. It has long been a world practice that different countries use ready-made brands to address these problems. This tool is called brand licensing or licensed branding.