Our mind perceives images 60,000 times faster than textual information. Therefore, design captures sales. However, given the variety of designs on a shelf it is becoming harder to remain notable, whereas to be “one of” is fatefully.
There are categories for which design is a product basis, e.g. greeting cards, notepads, notebooks, T-shirts, bags, etc. For these categories design update should be regular, and the number of concepts required simultaneously is essential.
Therefore, design is one of the important and obligatory items in a marketing budget. Practice shows that staff designers cannot develop concepts that cause a furore on the market.
